From Insights to Action: How Data Analysis Can Transform Your UX Design Process
As a UX designer, it is important to have a strong understanding of data analysis, especially when it comes to understanding reports and dashboards. While it may not be a core part of your job to create these types of visuals, having a basic understanding of how they work and what they can reveal about user behavior can be incredibly valuable in your work.
Being associated with B2B world has enabled me to be more data informed, from analysing reports to creating KPI’s driven dashboards.
One of the main reasons why UX designers should know data analysis basics is because it helps you to better understand your users. By looking at data reports and dashboards, you can gain insights into how people are using your product or service, what they like and dislike, and where they might be experiencing problems or friction. This knowledge can be invaluable when it comes to improving the user experience of your product or service.
Event with very basic knowledge you can access Google Analytics and uncover foundational data and reports.
Another reason why UX designers should know data analysis basics is because it allows you to make more informed design decisions. By understanding the data behind user behavior, you can make more informed decisions about which features to include, how to layout your interface, and how to optimize the user flow. This can lead to a more effective and efficient design, which can ultimately lead to higher levels of user satisfaction and engagement.
Finally, understanding data analysis can also be helpful in terms of communicating with other members of your team, especially those who may be more data-driven. By being able to speak their language and understand the data they are presenting, you can more effectively collaborate and work together towards a common goal.
Now if accessing data has been no issue for you anymore, try creating dashboards yourself with Google Data Studio(Looker) connecting Google Analytics Data Source.
If you're interested in learning how to create dashboards using Google Analytics and Data Studio, I'd be happy to have a one-on-one session with you. I'm available on Adaptlist for mentoring and career development, so feel free to reach out if you have any questions or need guidance. I'm excited to help you develop your skills and achieve your professional goals.
Overall, understanding data analysis basics, especially when it comes to reports and dashboards, can be incredibly valuable for UX designers. It can help you to better understand your users, make more informed design decisions, and more effectively communicate with your team.
So even if you don’t plan on creating reports or dashboards yourself, it is still worth taking the time to learn these skills.